Pricing Your Property Right

Posted May 28th 2020 in

One of the most important decisions you will make with The Baird Team is determining the right asking price for your property in the current market conditions.

The Benefits of Pricing Right

  1. Your property sells faster, because it is exposed to more qualified buyers.
  2. Your home doesn’t lose its “marketability”.
  3. The closer to market value, the higher and the more offers received and a well-priced property can generate competing offers.
  4. The real estate community will be enthusiastic about presenting your property to buyers.


The Result of Overpricing

Many sellers believe that if they price their home high initially, they can lower it later.

Often, when a home is priced too high, it experiences little activity. Gradually, the price will come down to market value, but by that time it’s been for sale too long and some buyers will be wary and reject the property.

You may think that interested buyers “can always make an offer”, but if the home is over-priced, potential buyers looking in a lower price range will never see it.

On occasion, the price is dropped below market value because the seller runs out of time. The property sells for less than it’s worth.

How The Baird Team Helps

Enter The Baird Team and the power of the Royal LePage Baird Real Estate brand. The Baird Team is fully knowledgeable in the local real estate market, and will give you the facts you need to know to make an educated decision on a listing price.

Our team will prepare a Comparative Market Analysis (CMA) for your home based on the most current housing market information. The CMA will show you current listings, recent sales and expired listings. Together, we will establish a competitive list price for your home based on the following:

  • Location
  • Size
  • Style
  • Condition
  • Community amenities
  • Local housing market conditions

With a competitive listing price and a comprehensive marketing strategy prepared, you can expect to sell your home for the best possible price in the least amount of time.